The Absolute Truth is a newsletter published by Absolute Marketing Group to assist businesses in marketing their company effectively.

Don't FOrget About Blogging By Luke, Interactive Director

Many businesses, maybe your own as well, are adopting social media marketing strategies. During this adoption process, you may have learned all about Twitter, Facebook , YouTube and many other social networking opportunities that allow you to get your content out in front of a bunch of fans and followers.

Now that you're all wrapped up in the social media landscape, you haven’t forgotten about your blog, have you?

Shiny New Toys

It’s too easy to forget about your web site and blog once you get caught up in the social media buzz. This can be the result of time constraints or just the excitement factor of trying new things.

Twitter caters to your immediate thoughts, Facebook allows you to put info straight in front of an army of friends and fans. Participating in those networks will get you a lot of attention if you are crafty enough to post content that people love or need.

Once you have the attention of your followers and friends on those networks, you need to bring them back home to your web site to show them what you are all about and that your influence on the subjects you post about goes deeper than just the social networks. Bring them to your web site and convert them into customers.

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Should we do this? Part 2 By Cas, Web Development Specialist

In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I'll explain the second question you should ask yourself - "Is the time needed to develop, implement and maintain the feature justifiable?"

There are a lot of whiz-bang features and improvements you could make. But if you don't have the capital to even start it, even if it's going to make you a million dollars you might need to scrap the idea and try something else.

Here are a few of the more common requests we get from our clients:

We can manage it ourselves!

Content Management Systems for websites are all the rage right now because you don't need to call your website company for every tiny update saving you "oodles of cash!"

This is actually a really great option for most businesses, but before you jump on the bandwagon you should ask yourself honestly,

1. CAN and WILL I manage my own site?
2. Do I have the staff available who at least have the technical expertise to use Microsoft Word?
3. Do they have time to learn how to use the Content Management System?
4. Do they have time to maintain the site at least once a week?

If you and your staff are treading water just doing the day-to-day business operations as it is or don't have much more computer expertise other than how to check email and surf the web, consider investing in hiring a Web company to manage your site. Just like you pay an auto mechanic for their time and expertise to fix your car so you don't have to spend weeks (it would take me years) fixing and maintaining your car, sometimes it's better to pay for the service.

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There are many uses for LinkedIn beyond job hunting. This slideshow has some tips regarding additional business uses for LinkedIn. View the slideshow on our site ».

Keyword & Description Meta Tags: Do You Need Them? By Luke, Interactive Director

There is often a lot of confusion about what meta tags are and why they are important on a web page or in the scope of a web site.

In case you’re wondering what the keyword and description meta tags are, here’s a quick primer.

Most web pages contain “Meta Data” – which is information that is not visible to the person that is reading the web page, but is available to search engine robots and other machines that process the web pages.

The two most popularly known meta tags are the keywords and the description tags, which look like the following:

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