Your business may have a decent sized e-mail address list that you've compiled over time. If your business depends on using an e-mail list to communicate with your clients or subscribers, you need to know about “e-mail list churn” and how to handle it.

What is e-mail list churn?

E-mail list “churn” is losing subscribers due to the fact they have changed or abandoned their e-mail address. If a subscriber can no longer access the e-mail account that you send your mailings to they'll no longer be a subscriber to your mailing list. It's as simple as that.

Your subscribers will change their e-mail addresses from time to time. This is common. Changing e-mail addresses could be due to:

• A new job and subsequently changing their work e-mail address
• Getting sick of Hotmail and wanting to set up a Gmail account
• Getting overwhelmed with SPAM on an e-mail account and abandoning it
• Wanting to change to a more fun or different e-mail address, or to change their name
• And probably a myriad of other reasons

How many times have you changed your e-mail address?

The numbers

The fact is, your list will probably lose about 1/3 or more of your subscribers yearly to e-mail churn.

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Guess Baby's Measurements - Win a Mystery Prize!

The baby belly.

Absolute Marketing Group is anxiously awaiting the arrival of their newest team member. Cas Johnson's baby is due to arrive ANY day now, and we thought we'd get you in on the fun by holding a Contest. Just reply to this email with your guess on baby's birth Weight and Length to be entered for a chance at a Mystery Prize.

But get your entry in soon - Cas' due date WAS back on April 23rd, so this contest could end at ANY time.

5 Ways to Keep Subscribers

1. Provide Interesting Content. Think like your subscribers - what would they be interested in learning about your company? The latest sales flyers? That you just donated a large sum to charity? Tips and expert advice about your industry?

2. Include a Privacy Policy to make your subscribers feel secure about giving you their information when they subscribe.

3. Provide an unsubscribe link in every email. This will also reinforce subscribers' trust in your company.

4. Keep your Content Fresh. Re-using old content may prompt more subscribers to click that unsubscribe button. If you want to re-use old content, freshen it up with new data and recent news or events.

5. Make it easy for subscribers to interact. At the very least, list an email address inside the newsletter that goes to a real person, instead of just using a "do not reply" disclaimer.

Upcoming Events

May ? • ? Cas Johnson's bundle of joy arrives
May 7 • 11:45am Chamber Café at Hjemkomst Center in Moorhead
May 14 • 11:30am West Fargo Chamber Lunch and Learn at Lodoen Community Center in West Fargo
May 14 • 5:30pm FM Chamber YPN Happy Hour at Maple River Winery
May 15 • 7:30am West Fargo Chamber Annual Awards Breakfast at Kelly Inn on Main Ave
May 20 • 11:30am FM AdFed Monthly Speaker Meeting at Holiday Inn of Fargo
May 21 • Noon ChamberChoice Annual Awards Luncheon at Holiday Inn of Fargo
May 30 • 11:00am YPN Luncheon Engaging and Attracting the Next Generation at Alerus Center