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In this issue
5ives: Branding on Social Media#1 - Listen#2 - React#3 - Get Off Track#4 - Don't Quit#5 - Love The Trend
Client Night OutAbsolute Marketing Group would like to thank everyone who attended our Client Night Out on August 3. It was good turn out and everyone seemed to have a great time. For those of you who were unable to attend, here is what you missed. Gyros. "Beverages". More gyros. Rain. Sun. Baseball. More "beverages". It’s always a pleasure to reconnect with those who have made Absolute Marketing Group one of the fastest growing agencies in the region. We owe a special thank you to Santa Lucia who provided the meals for our guests. We hope to see everyone again next year.
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The Absolute Truth is a newsletter published by Absolute Marketing Group to assist businesses in marketing their company effectively.
I’m sure the first time someone proposed the idea of Neapolitan ice cream, the crowd was aghast. "Strawberry, vanilla and chocolate combined!? You’re talking crazier than the Earl of Sandwich when he thought meat, cheese and bread could be enjoyed simultaneously. No more flim-flam!" A century or so later, I’m finding the same thing with social media. All of the applications available are a box of crayons on the stove slowly blending into one jumbled piece of brown. Where’s the utility? I understand the value of each platform. Facebook is more thorough and personal. Twitter is immediate. YouTube allows for valuable content finding that can inform, inspire or amuse an audience. MySpace is for kids who write poetry about how hard it is to be sixteen in Des Moines. That’s easy. But when you start to see social media websites being developed solely to show the profiles of all the other social media sites, I get the sense that social media is on its way to a dotcom bust. I don’t mean that social media will collapse, quite the contrary. Remember how many search engines existed before Google? Social media is merely the asteroid that is forcing an evolution of Web 2.0. When the dust settles, a more streamlined social media realm will exist. Staying on top of the social media is chaotic, but it does provide a greater good. I connect with friends and family scattered everywhere. It gives me something more specific to start a conversation with than "Hey, how’s your job/wife/kids/professional sports team?" Back to top^
At any job, there are good days and bad days. At Absolute Marketing Group, the vast majority of my days are awesome. I mean awesome as in I’m full of awe. I’m constantly blown away by the array of industries we serve, the media we deliver and the willingness of our clients to go along with the crazy ideas we throw at them. At the moments when the pressure gets overwhelming, all I have to do is look through a Harriet Cartier catalog to remind myself I have it pretty darn good. Some products should never have been invented. It’s somebody’s job out there to sell these abominations. It’s probably cruel to find comfort in the marketing misery of others, but it helps keep everything in perspective. Back to top^
If you haven’t claimed your Google Maps listing yet, you should. It’s easy to do and will further your presence online, even if just by a little bit! You will not want to put this off for any amount of time. If you haven’t claimed your listing, it is at risk of being hijacked by competitors or spammers. Also, claiming your listing will feed Google very important information about your business – information that has been verified by you, the owner or manager of your business. How do you go about claiming your listing? It’s easy. Back to top^ |
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