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You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business. Now what? To not appear false, your business needs to match the image you worked so hard to create. Here are a few things to keep in mind when dealing with customer retention.
Think of your business location as your own promotional medium. Your business is a promotional zone that is ready to serve your marketing needs. You have complete control of the marketing message that influences your customers while at your business.
Just imagine all of the areas of your business you could use to promote specific products: from the windows to the walls, entrance, front counter, lobby, bathrooms and the parking lot. By using this approach, a business owner can highlight their marketing message clearly and repeatedly for maximum impact. I’ve seen businesses that have advertising inside their business, usually in the bathroom, promoting other businesses (even competitors). Why not use this valuable real estate to promote your own business instead?
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Totally like talking to youth, dog.
By Jason Jacobson
At 23, even I feel out of touch with youth culture. But as I sit here on my Mac, drinking a Mountain Dew, watching Cooking with Coolio on YouTube, I’ve had an epiphany of sorts. You can’t outsmart teens. After all, they know it all right? To quote Thomas Jefferson, “At 17 I knew everything…..” you know, maybe it’s best NOT to quote Mr. Ten Dollar Bill. From an all worldly, intellectual perspective, you can crack teens, you just can’t use their code to to it.
Let’s face it , no other demographic has more time on their hands than this age group. And no other target uses and analyzes media better than teens do. I think they can smell us coming.
Are teens impressionable? Absolutely. But by whom? Certainly they can read through advertising drivel the way lawyers read through jargon. There’s parity there. Both use a language far too complex to convey even the simplest of messages, but perhaps the languages are used to keep the lay world from understanding it.
Sadly, this article doesn’t offer any answers. If it did, do you think I’d be WATCHING Cooking with Coolio? No. I’d be Cooking with Coolio. I dunno, a fresh dish, Sumpin’ New. (yes that was a pun). I digress. When it comes to teens, I don’t know how to reach them as easily as other targets, but I’ve noticed a few things that will push them away…
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