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You’ve probably heard stories from a few friends about their Web site not turning out as expected. There are various reasons to why some people’s expectations aren't met. In many instances, it's due to inadequate content preparation and being unable to effectively communicate your vision to your web designer.
Putting Web site content before design; I’ll admit the concept used to sound a little foreign to me. I’m more of the “let’s just get it done” attitude. But after being thrust into the position of a Web site designer and planner, I’ve found that content writing and planning is a crucial initial task.
Web site content is nothing more than plain ol’ words tied together to make sentences, which then make paragraphs, and so on and so forth. Seems simple enough, but it’s the number one critical element that stalls a project.
The goal is to write copy that matches the type of site you want to develop. This is typically based on your target audience, type of service you offer and sometimes budget. Here are a few tips on how to overcome the hurdle of putting together content for your Web site.
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Chili Challenge - What a Gas!

Adam Wiedman shows off his prize.
Absolute Marketing Group's 1st Annual Chili Challenge brought cooks out of the woodwork to compete for the coveted Gilded Ladle of Chili Supremacy. Twelve contestants (6 from Absolute and 6 brave compatriots) faced off in a battle royale judged by all who attended on Friday, March 28th. A wide variety of taste temptations duked it out, but Adam Wiedman took the top prize with his "Smokehouse Whiskey Chili".
Thanks to all who attended and participated in the cookoff - we look forward to seeing you next year for round two!
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