The Absolute Truth is a newsletter published by Absolute Marketing Group to assist businesses in marketing their company effectively.

Until a few months ago, Twitter didn’t mean much to the Fargo-Moorhead community. And to many in North Dakota and Western Minnesota, it still doesn’t mean much. The purpose of this article is to not only provide an introduction to Twitter, but to demonstrate how this social medium greatly enhances brand interaction, public relations and other marketing objectives.

Twitter’s exponential growth in popularity as a social media outlet has made it a successful, non-traditional source of marketing. By revolutionizing social media and online interaction, Twitter is poised to change the face of marketing as we know it. But before you modify your current marketing budget, pull your traditional media and forego marketing methods that have been successful, understand that Twitter and other social media need to be refined and perfected as marketing tools. While the overhaul of mass communication won’t happen for some time, it’s important to understand what change is taking place and how you and your company can get involved.

Twitter Basics

Twitter is a social media platform where users update personal information in bite-sized posts of 140 characters or less - roughly the same size of a text message. The purpose of Twitter is to connect with people “in the now” rather than through lengthy blog posts or phone calls. In all reality, Twitter is nothing more than a series of status updates much like you’d find on Facebook.

Subscribers are called followers. As a user, you can follow anyone by searching for names or common interests. By following someone, you can see every update and stay connected. Many people follow friends, family, celebrities or other people of interest just to see what they’re up to throughout the day.

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Absolute Marketing Group featured in Invest in Your Valley spot on Fargo KVLY TV

By MacDalton Berns, Marketing Advisor

Our best-dressed addresses the community in this PSA for local commerce. Invest In Your Valley is a series of :15 television spot from successful businesses in the Fargo-Moorhead community. The mission of the commercial series is to demonstrate the economic fortitude of the Red River Valley. Absolute Marketing Group is proud to be among the select group of businesses chosen for the campaign.

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A Writer’s Portfolio: A Book Without Copy

By Jason Jacobson, Project Manager/Writer

Dear Minnesota State University Moorhead Mass Communications Professors:

Please refrain from blacklisting me. You taught me admirably and prepared me for my quest into this treacherous industry. Though I proudly rave about your wisdom and methods, I must recant on an edict you so feverishly drove into me.

Print copy is dead. Make your peace and move on.

Sincerely,
Jason Jacobson

Since my freshman year of college I aspired to be a copywriter. Snazzy headlines, jingles and creative concepts led me down this path. In my schooling, image and headline copy was taboo to say the least. I realize my instructors wanted me to produce work worthy enough to land in my portfolio. Like the naive drone I was, I bumbled through all the tricks of good print copy; headline, body, through line and call to action.

What made for a good book 10 years ago now makes for a great portfolio for applicants frozen in fear of Y2K.

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